

The term “social media” is already toxic. When I started using the Internet, socialising and media were two separate things. Conflating the two implies that every time we say something, we are publishing an article and should care about how many views and likes we get, instead of making a genuine attempt at connection. And it suggests that every reply should be some kind of review of the post it replies to.
In the days of forums, people would just post what came into mind. They were more honest because there was no number next to your comment rating how good it was.
I saw an interesting video suggesting that the real motivation is to give megacorps like Google a new business acting as “banks” for identity, i.e. the Internet would get so inconvenient that people would just save their identity with Google (or Meta, etc) and then use them to log in to other websites.
I probably explained it badly, but the video I saw is here. https://www.youtube.com/watch?v=tAd-OOrdyMw
People in the comments pointed out that those companies would also have the ability to delete or suspend your identity verification if you did something they didn’t like (or refused to do something they wanted). Reminds me of the SIN from Shadowrun .