• pachrist@lemmy.world
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      8 months ago

      I like to frame Mr. Beast in the context of the NFL.

      The Super Bowl had 123 million viewers this past year. A 30 second ad slot costs $7 million. This is something we can all wrap our heads around. It’s a big deal, and that’s a lot of people.

      Mr. Beast puts out a video about every 2 weeks. Most get more viewers than the Super Bowl. Some almost double. If every video he makes essentially prints him $20 million in ad and sponsor revenue, I wouldn’t be surprised.

      That’s why he can give away $1 million in a video.

      • Socsa@sh.itjust.works
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        8 months ago

        That’s probably overshooting a bit. Mr. Beast viewers likely don’t have nearly the aggregate spending power of the average Superbowl viewer. Dude is absolutely making bank but there’s no way he’s clearing $100M/yr.