The 10-week trial, set to begin Tuesday, amps up efforts to rein in Big Tech by targeting the core search business that turned Google into a $1.7 trillion behemoth.
I also don’t have an issue with paying for default placement. The suit is much broader than that. Google’s anticompetitive conduct has included:
Acquiring Competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space;
Forcing Adoption of Google’s Tools: Locking in website publishers to its newly-acquired tools by restricting its unique, must-have advertiser demand to its ad exchange, and in turn, conditioning effective real-time access to its ad exchange on the use of its publisher ad server;
Distorting Auction Competition: Limiting real-time bidding on publisher inventory to its ad exchange, and impeding rival ad exchanges’ ability to compete on the same terms as Google’s ad exchange; and
Auction Manipulation: Manipulating auction mechanics across several of its products to insulate Google from competition, deprive rivals of scale, and halt the rise of rival technologies.
I also don’t have an issue with paying for default placement. The suit is much broader than that. Google’s anticompetitive conduct has included:
Acquiring Competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space;
Forcing Adoption of Google’s Tools: Locking in website publishers to its newly-acquired tools by restricting its unique, must-have advertiser demand to its ad exchange, and in turn, conditioning effective real-time access to its ad exchange on the use of its publisher ad server;
Distorting Auction Competition: Limiting real-time bidding on publisher inventory to its ad exchange, and impeding rival ad exchanges’ ability to compete on the same terms as Google’s ad exchange; and
Auction Manipulation: Manipulating auction mechanics across several of its products to insulate Google from competition, deprive rivals of scale, and halt the rise of rival technologies.
More details: https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies
They they settled another suit yesterday: https://www.politico.com/news/2023/09/06/states-google-settle-app-store-antitrust-case-00114176