Summary
Twin Cities Pride raised over $50,000 after cutting ties with Target over the retailer’s rollback of diversity, equity, and inclusion (DEI) initiatives.
Target ended anti-discrimination efforts and programs supporting minority-owned businesses, prompting backlash.
The Pride group, which had Target as a sponsor for 18 years, prioritized sending a message over financial concerns.
Target’s move follows a broader corporate shift away from DEI amid pressure from the Trump administration, which has aggressively opposed such policies in both the public and private sectors.
I’m already looking for alternatives. I’ve closed walmart and amazon so far. Target requires you contact support. So that will take longer. I’m encouraging everyone I know, and posting here and on reddit encouraging everyone to vote with your wallet. Your money is all these goons care about.