Summary
Twin Cities Pride raised over $50,000 after cutting ties with Target over the retailer’s rollback of diversity, equity, and inclusion (DEI) initiatives.
Target ended anti-discrimination efforts and programs supporting minority-owned businesses, prompting backlash.
The Pride group, which had Target as a sponsor for 18 years, prioritized sending a message over financial concerns.
Target’s move follows a broader corporate shift away from DEI amid pressure from the Trump administration, which has aggressively opposed such policies in both the public and private sectors.
I’ve never heard of Minnesota Pride groups before. Are they Minnesotan supremacists?
As Minnesotans, yes they are, but that’s not what the group is about.
Minnesota supremacy! Make Minnesota bigger!