tl;dr: Folks want to use ancestry to see where and how it goes. What do they need to know? Is there anything to avoid?
I’m not wild on the idea of submitting DNA swabs for a lot of reasons, the recent issues with genealogy.com’s data being a great example. What of tracing family tree by liniage?
That site is owned by Blackstone Inc.
They are not known for their (positive) ethical practices.
With partnership of the Mormon Church
I think it’s a myth that the Mormon’s own a significant share of that company.
I don’t think they have ownership (they have their own) but they do have an association of and sort.
https://support.ancestry.com/s/article/Church-of-Jesus-Christ-Ancestry-Membership?language=en_US