I wonder what happens to Google without the advertising monopoly. They kill off everything else they build so realistically they are just an ad company at this point which offers a declining search engine. While they won’t be dethroned anytime soon in search, they keep making it worse so I have to imagine it won’t be gaining users. If they did break it out, maybe that will improve search.
Once upon a time they were the “good ads”. They had an unobtrusive but instantly recognisable ad-format that was reasonably tolerable and text-only. It was once they started showing sponsored search results that it became apparent they were willing to be subversive to get clicks.
Their whole image was built around user trust and the moment they had everyone hooked they 180ed.
I wonder what happens to Google without the advertising monopoly. They kill off everything else they build so realistically they are just an ad company at this point which offers a declining search engine. While they won’t be dethroned anytime soon in search, they keep making it worse so I have to imagine it won’t be gaining users. If they did break it out, maybe that will improve search.
Google itself started in 1998, and launched their ad stuff in 2000. They’ve essentially always been an advertising company.
Sweet, sweet analytical data…
Once upon a time they were the “good ads”. They had an unobtrusive but instantly recognisable ad-format that was reasonably tolerable and text-only. It was once they started showing sponsored search results that it became apparent they were willing to be subversive to get clicks.
Their whole image was built around user trust and the moment they had everyone hooked they 180ed.