When women riders and drivers told us they wanted more control over how they ride and earn, we listened. That feedback led to Women Preferences, features designed to give women the choice to ride with other women. Since our first pilots last summer, we’ve heard just how much that choice matters—from feeling more comfortable in the back seat to more confident behind the wheel.
Male drivers dominate the app. Don’t exactly know what this achieves other than being performative
That’s the point, Uber can’t get any women drivers so they are offering this. It’s got nothing to do with “empowerment”.
It is performative, but it could also help the male dominated app become not so male dominated, if women are more in demand.