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I read the article to confirm my initial reaction of BS, and it is confirmed. No mention of Institutional Investors, no mention of rentals or VRBOs, and no mention of market factors that suppressed new home construction.
But, I think their point ultimately was to talk about a generational housing bubble in the next 10 years, and that was interesting.
And that’s the problem. It’s not enough to be profitable, you have to be more profitable year over year, forever.