

My theory is that for-profit social media companies push conflict and controversy because it increases “engagement.” So, people are conditioned to be hostile and hiss like a cat at the first sign of disagreement (real or imagined). Lemmy, obviously, has different incentives.
It’s happening on Mastodon and BlueSky too. I try to respond with kindness and sincerity. (I don’t always succeed. I kind of suck at it, to be honest. But if we all even can halfass human decency, it’ll be better than most of the internet.)
Once it’s all tallied, something like $100 million will be spent on a single state’s judicial election. That is insane. Ten million would have been insane just a decade ago.
I imagine that’s why things are close. A lot of voters are being bombarded with (mis)information. The people who are undecided probably have no idea what’s true or false.