For a while, it was full of pictures. Only pictures. That “lunch” thing was trendy but not at all the main content. Whatever you wanted, it was there. It was no different than any other platform. Some great content, some bullshit. Now it’s shitty “reels”, ads, and fraud. You’d have to sift through a lot of forced garbage to find your subscribed content.
It comes from “molon labe” (which you’ll also sometimes see) which was what the Spartans said when told to lay down their arms or face certain defeat by the Persians at thermopylae. Spoiler: they came and took them.