Brain implants that steal your thought patterns, which then get fed into some artificial intelligence that can create the perfect ad for your to see, which then gets directed straight into your brain with the same implant so you’re pretty much forced to buy it. Maybe they can straight up alter your thoughts directly so you want to buy something, skipping the need for ads.
Oh wait… I’m probably just describing what Elon is up to in the long run.
Yes, it’s a thing. The idea behind it is that you don’t want to become dependent on the pills to the point that they have less effect or that you feel worse without them. Sincerely, a Dutch non-techno non-DJ.