It’s probably not a bluff. They’ve pretty much saturated the U.S. market; there’s not much room left to grow here. It would make more sense to focus their efforts on growing in other regions where they have plenty of headroom to increase their userbase and monetization. Depending on how things play out, they could match their current revenue in a matter of years and still have room left to grow. There’s also the potential to re-enter the U.S. market down the line. Why would they throw that all away and essentially create their own competitor by selling their core technology and diluting/confusing their brand with whatever U.S. company they sell to?
For anyone wondering why a new law would target reusable bags as well, the phrasing of the old law basically encouraged stores to replace single use plastic bags with reusable plastic bags. Reusable bags use more plastic so they’re sturdier and last longer, but they were treated as single use bags anyways so functionally we were just producing and subsequently wasting more plastic.
I haven’t read this new law but hopefully it encourages or requires actually using paper bags or cardboard boxes or something if you don’t have your own reusable bag. It would be a shame if it just kicks the can down the road again and people buy reusable bags in the checkout aisle that they throw away when they get home instead of keeping in the car.