Most of the bullshit American hegemony really started to ramp up after the fall of the USSR when the US found itself unchecked.
Every single U.S. president since WWII - except for maybe Carter, who had his hand forced - is fully deserving of being brought up for war crimes. American imperialism never really intensified after 1991, it just stepped out from the shadows and became more overt.
I haven’t touched Gillette since they decided to disparage their primary customer base, then doubled down on that insult. I’ve even gone so far as to divest myself of many P&G products, since a parent company is ultimately responsible for the bigoted and sexist attitudes used by subsidiaries.