Google’s new ad system is called Topics. If you want to understand how it works, I would like to point you to Security Now Ep 935 in which Steve Gibson gives a pretty thorough analysis.
Marcus’ take in the image is overly simplistic and a bit FUD. The intention is for Topics to replace current ad tracking systems such as tracking pixels and other metrics. In conjunction with implementing Topics, Google is removing third-party cookies from Chrome, which will eliminate most of the current invasive tracking tools.
I’m not really a Google fanboy and I’ll probably just stick with Firefox personally, but everything about Topics sounds less privacy invasive than the way things are done now. If Google can force this change on the internet advertising market it will actually be an improvement for user privacy.
It’s not overly simplistic. It’s simply not a privacy feature if the core functionality is sharing your data. Privacy is if they stopped sharing data. Sharing more data is antithetical to privacy.
You say that as if clearing out cookies isn’t also a thing one can do. All they’re doing is opting you into more directly handing them your data. And I didn’t see any mention that cookies will be discontinued by them anyway.
In the end, the big problem here is that it’s being routed as a privacy feature when it’s anything but. It’s just a different kind of privacy violation.
It’s simply not about privacy so it shouldn’t be labeled as such.
So with Topics and the removal of 3rd party cookies Google can then have a monopoly on behavior based ad tracking since they also have 64% of the browsing market. This is also bad.
Google’s new ad system is called Topics. If you want to understand how it works, I would like to point you to Security Now Ep 935 in which Steve Gibson gives a pretty thorough analysis.
Marcus’ take in the image is overly simplistic and a bit FUD. The intention is for Topics to replace current ad tracking systems such as tracking pixels and other metrics. In conjunction with implementing Topics, Google is removing third-party cookies from Chrome, which will eliminate most of the current invasive tracking tools.
I’m not really a Google fanboy and I’ll probably just stick with Firefox personally, but everything about Topics sounds less privacy invasive than the way things are done now. If Google can force this change on the internet advertising market it will actually be an improvement for user privacy.
It’s not overly simplistic. It’s simply not a privacy feature if the core functionality is sharing your data. Privacy is if they stopped sharing data. Sharing more data is antithetical to privacy.
The transparency of Topics is at least an improvement. Previously you would be targeted - or rather discriminated - by highly questionable traits.
Hopefully with this move regulators will finally step in to outlaw the previous behaviour. That would be a minimal step in the right direction.
I doubt it. And I see no reason to believe Google is not going to continue that behavior, especially for those using a different browser.
Yes but this is local to your browser and you’ll be able to edit and/or clear it out if you choose.
It’s not perfect, and I’m aware of which community this is, but this is vastly better than 3rd party cookies.
You say that as if clearing out cookies isn’t also a thing one can do. All they’re doing is opting you into more directly handing them your data. And I didn’t see any mention that cookies will be discontinued by them anyway.
In the end, the big problem here is that it’s being routed as a privacy feature when it’s anything but. It’s just a different kind of privacy violation.
It’s simply not about privacy so it shouldn’t be labeled as such.
So with Topics and the removal of 3rd party cookies Google can then have a monopoly on behavior based ad tracking since they also have 64% of the browsing market. This is also bad.